Destination branding

Project Summary

Destination Irvine represents the tourism, trade show, meetings, and business attraction and retention efforts of the Irvine Chamber of Commerce, in Irvine, California. My involvement with this organization began with initial branding efforts that included a thorough redesign of their logo and visual strategy. This initiative incorporated a renewed vibrance to their marketing collateral and overall brand strategy. My support has been ongoing, and the scope of projects that I have been involved with is vast, but among other things includes targeted ads and brochures, web marketing assets such as external banners and social networking graphic support, Irvine Restaurant Week branding, and numerous attraction and destination marketing pieces.